Discovery
Someone finds you through search, a referral, or a campaign. First seconds decide if they stay.
A clear path from first visit to lasting support, audited, redesigned, and tested end to end.
Book a free callMost nonprofit websites are built page by page: a homepage, a donate page, an about page, without anyone mapping what a supporter actually experiences moving through them. Trust gets lost in the gaps between pages, not inside any single one.
I audit the full journey, find where people lose clarity or confidence, and redesign the moments that matter most.
Someone finds you through search, a referral, or a campaign. First seconds decide if they stay.
They read enough to know what you do and who it helps. Confusion here ends the visit.
Proof of impact, credibility signals, and clarity on where money goes replace hesitation with confidence.
The giving flow itself. Friction, unclear amounts, or a confusing form lose gifts that were already decided.
A prompt, specific thank-you turns a transaction into the start of a relationship.
A clear, low-pressure next step, like a follow, a subscribe, or a share, keeps the connection alive between asks.
The moment a first-time donor becomes a second-time donor, and eventually a lasting supporter.